Privacy Policy

Highfields Health Ltd, trading as DermOpt® is committed to protecting and respecting your privacy.

Highfields Health Ltd is a company registered in England and Wales with registered company number 6940709, whose registered office is at 90 West Drive, Highfields Caldecote, Cambridge CB23 7NY.

This policy (together with our terms of use and any other documents referred to on it) sets out which personal data we collect from you, how your personal data will be processed by us and our legal basis for doing so. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

All references to “us” or “we” throughout this notice is to Highfields Health Ltd.


Information We May Collect From You

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site dermopt.com/pages/contact-us ("our site") or that you provide to us in store. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete customer surveys that we use for improving and developing our products, although you do not have to respond to them.
  • Details of transactions you carry out through our site or in store and of the fulfilment of your orders.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns and does not identify any individual.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • the countries we transfer your personal data to have been deemed to provide an adequate level of protection for personal data by the European Commission;
  • we use contractual clauses approved by the European Commission which give personal data similar protection to that which it has in the EEA; or
  • where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data that applies within the EEA.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses Made Of The Information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes or where you have previously purchased similar products or services from us. You can opt out of receiving these emails at any time by emailing us using the contact details below or using the unsubscribe function in any of our emails.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.

Subject to your consent, we may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

Reasons We Collect And Use Your Personal Information

We need to use your personal information in relation to your purchases in order to perform our responsibilities and comply with our legal obligations under the contract between us and you as it would not be possible for us to process any orders for our products without using such data.

We have a legitimate interest in collecting and processing your personal information that we use to administer and protect our business and to improve, develop and enhance our website and products as without using such data this would not be possible.

We are required to retain some information in order to comply with certain legal obligations such as in relation to taxation.

We use your information to market our goods and services as described above as we have a legitimate interest in promoting our business.

Disclosure Of Your Information

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • To our agents and service providers including those that we use to provide us with the platform to interact with you via our site
  • If the Company or substantially all of its assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supplyand other agreements; or to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • If we are required to do so by any law enforcement agency or regulatory body for the purposes of assisting with any investigation and the prevention and detection of unlawful activity.
  • In order to be able to offer you Shopify’s payment options, we will pass to Shopify certain of your personal information, such as contact and order details, in order for Shopify to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Shopify you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Shopify’s privacy policy.
  • We use Feefo as a data processor to assist with collecting feedback from people who have had a buying or service experience with us. Your personal data is handled in accordance with the applicable data protection law and in accordance with the information in Shopify’s privacy policy.

Your Rights

You have the right to request access to personal data that we may process about you. If you wish to exercise this right, you should:

  • put your request in writing
  • include proof of your identity and address (eg a copy of your driving licence or passport, and a recent utility or credit card bill); and
  • specify the personal data you want access to, including any account or reference numbers where applicable.

You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right, you should:

  • put your request in writing;
  • provide us with enough information to identify you; and
  • specify the information that is incorrect and what it should be replaced with.

In certain circumstances you have the right to require us to erase personal data that we may process about you. If you wish to exercise this right, you should:

  • put your request in writing; and
  • provide us with enough information to identify you.

If you have any concerns or questions as to the way in which we process your information please do contact us. In addition you have a right to bring a complaint with the Information Commissioner’s Office. More information on the Information Commissioner’s Office and your rights is available at www.ico.org.uk.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Retention Of Data

Where you have purchased any of our products we may keep your details, including your payment information (which would be encrypted), for up to 7 years in line with our accounting requirements and obligations.

We will retain other contact information for up to 3 years after your last interaction with us.

Changes To Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to sales@dermopt.com